POMLAB (Public Opinion & Media Lab) is a research laboratory based in the Department of Social and Political Sciences, Università degli Studi di Milano (Italy). It aims to collect and analyze data – from population-based online survey experiments to large-scale analysis of social media contents – that capture the increasingly multi-faced manifestations of public opinion, both in Italy and at a European level.
The lab includes faculty (professors and research fellows) and doctoral students who work on issues broadly related to public opinion, the media and political communication – from political attitudes to vote choices, from policy opinions to social prejudice, from the media agenda to news frames, from campaign events to movements of opinion via social media.
POMLAB was founded at the beginning of 2015. Its initial lines of research are citizen attitudes and political communications about (1) the European Union; (2) Ethnic and religious out-groups.